7 Ideas for Repurposing Content
Keeping new content ideas coming can be overwhelming. Before you start working on the next big piece of content, consider repurposing content you’ve already created. Repurposing content doesn’t just make great economic sense; it’s a fantastic way to present your best ideas through different channels over time.
Here are 7 simple ideas for repurposing content from a virtual or IRL presentation.
This one may be obvious, but you’d be surprised how often marketers miss it. Write a blog post summarizing key takeaways from the meetup. If your program features multiple speakers or panelists, you can create a pre-event overview blog post emphasizing their credentials and points of view to entice readers to sign up. After the event, create a post-event summary with highlights and key takeaways, and offer a link to the full recording or transcript. You can publish a separate blog post featuring the points of view of each speaker/panelist, or edit it to read like a one-on-one Q&A between the host/moderator and each speaker/panelist.
Capture the recording from Zoom, or if IRL, hire a pro to record high-quality video (including some b-roll of the outside of the venue, people arriving, food/drink/decor, and who’s in attendance). In addition to the full-length video, you can create one or more shorter versions to promote interest/attendance at future programs. A 30-second summary can generate alot of clicks. Tip: Be sure to include a photo/video release statement in your guest registration communication.
Using the audio track of the recording, write a full-text transcript of the event as a blog post or article. If your recording software doesn’t generate an automatic transcript, a site like Fiverr will put you in touch with fast, affordable professionals who will deliver a quick clean version of the audio in Word or Google Docs formats in less than 24 hours.
Create a podcast featuring the presentation or panel discussion. Multiple speakers mean you can create multiple podcasts, each edited to sound like a one-on-one conversation, just like #1. And if this event is part of a series, consider a limited series podcast, either a featured theme in your existing podcast or as a standalone.
Turn the takeaways into an infographic by presenting highlights from the speakers’ key points in a visual way. A listicle, diagram, or other visual summary is eye-catching and easily consumed. Short on funds? Try one of the hundreds of fantastic infographic templates in one of my favorite tools, Canva. It’s like Photoshop or InDesign for dummies.
Publish an ebook that combines the article-style full length blog content with the infographic visuals and select stills from the video/recording.
Leverage feedback from attendees for a follow-up blog post. Send a short “how did you like it” survey, or call/email attendees outside of a sales conversation and ask for candid comments as well as ideas for future programming. Write a post featuring quotes and comments that showcase the value of the content.
If you’re lucky enough to have multiple speakers, you’ll get even more bang from your social media buck. Be sure to reach out to each of your panelists/presenters whenever you publish something new related to that meetup, and ask them to promote it on their social media accounts. You may need to remind them about @mentions and preferred hashtags.
Producing great content requires a lot of thought and effort. Get the most from that investment in time and energy by creating different ways for prospects, customers and others to engage with you.
