Branding, community building & content marketing

 

What’s on your mind?

Need to launch, re-launch, or rethink your marketing efforts?
Looking to jumpstart content, campaigns, or community programs?
How about help with branding, messaging, and positioning?

 
 

How I can help

Hi. I’m Steph Fox. I’m an experienced B2B marketing leader who can help you get the most from your marketing investment as a fractional CMO. Working independently, with my own team, or with yours, I work with CEOs and board leaders at early-stage SaaS startups and with more established businesses. My approach is to augment your existing marketing leadership team on a short-term or temporary basis to help you strengthen your brand, identify the best opportunities to support growth with effective campaigns and content, establish and/or grow your customer or partner community, enable inorganic growth through acquisition, and assess the skills and capacity of existing marketing teams.

 

My CV

My background includes marketing leadership roles at companies ranging from 5 to 500 people.

I have expertise in product marketing, persona development, buyer journey mapping, inbound and outbound content strategy development, community development, brand creation, PR/AR/social, account-based marketing (ABM), account expansion and more. I’ve built teams, merged teams, and downsized them, and steered marketing organizations during times of positive growth and challenging transitions.

I've created strategies and campaigns to promote offers in a range of B2B categories, including scholarly publishing, content licensing, content management, security software, professional services, telephony software, workflow consulting and software, business and sales operations systems, and many more.

I bring a focus on revenue to every engagement. I've helped drive revenue in a range of verticals including banking/financial services, life sciences/pharma/biotech, scholarly publishing, academia (K-12 + higher ed), manufacturing, and more.

I’m based in the Boston area.

Let’s talk.

Click to book a 30 min conversation.